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Let’s Colour

Euro RSCG London have recently launched a global Dulux “Let’s colour” campaign with a TV execution that celebrates a series of community painting events called “Dulux Walls”. It’s a worldwide initiative to transform grey spaces with colourful paint. This 2 minute global film was shot over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour. Wonder what so special Dulux can bring you? Add colour to people’s lives, just that simple!

Client: AkzoNobel
Advertising Agency: Euro RSCG, London
Production Company: Stink
Director: Adam Berg
Country: United Kingdom

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