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This adidas World Cup trailer is designed to lead you to the Facebook page where the viewer will be faced with the ultimate player experience where every one of 32 hero players representing their country will be matched up against each other. The digital experience is all about letting you decide who takes home the trophy.

Client: Adidas
Advertising Agency: 180 Amsterdam (180\TBWA)
Production Company: Knucklehead/Blink Ink/Ark Studios
Director: Gary Shore
Country: Netherlands