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The BrandLaureate Awards 2009-2010, the Grammy Awards for branding, will coming for the fourth edition next year. This event is launched by The Asia Pacific Brands Foundation (APBF), a non-profit organisation dedicated to the promotion and improvement of branding standards in Malaysia and the Asia-Pacific.

Winning The BrandLaureate Awards is a defining moment as it is a testimony of the brand’s success and an endorsement of being with the best and acknowledgement of the brand’s value, strength and character. The theme for next year new edition is “Your Brand, the Masterpiece”. The awards are to honour brand excellence amongst the multinationals, government-linked and public listed companies in Malaysia and the world.

The nominations for the awards are now opened and the winners would be selected based on a 300-point selection criteria that included brand strategy, brand communication, brand culture and brand performance. The closing date for submission of nominations is 3rd FEB 2010 and the gala dinner for the awards will be on 26th MAR 2010.